What are Collaborations?

Collaborations are more important than ever before. After all, they promote each other by leveraging the respective captive audiences. That’s important! A collaboration is any type of partnership with another, person, company, or group where you may benefit and where both sides of the collaboration find value in the partnership. For instance: A tool company collaborates with an influencer guitar maker. The guitar maker may have a huge following on YouTube and builds his guitars with a certain line of tools. That’s a perfect niche market! The benefit is on both sides. The guitar maker get more exposure, free tools etc… and the tool maker gets exposed to a niche audience where the tools are used and talked about to millions. It's organic. That matters today.

 

You can reach a larger audiences and develop goodwill by collaborating with the right partners. There’s a ripple effect that happens. You’re also in an ecosystem that creates more value by building onto itself and growing organically.